Marketing Automation through Tag Management

Unigro Case Studie

During the Marketing Automation Summit 2014 in Brussels, organized by Best Publishing, MultiMinds presented a client case about tag management at Unigro.be.

As an online sales business, Unigro needs to be able to measure all its marketing and online sales activities accurately, and needs to be able to act quickly on insights, as well as market and technology changes. The simple act of tagging a site has become complicated and depends highly on IT engagement. In order to perform efficient measurement of online consumer behavior, conversion tracking and campaign performance, businesses need a faster, quicker and easier way to carry out different types of tracking In this case presentation, MultiMinds outlines how Unigro has achieved an increased marketing agility and improved website performance by using a tag management solution, combined with a better understanding of attribution.

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