On the 25th of August MultiMinds’ team visited the Google Analytics User Conference (GAUC) in Brussels, and also had the opportunity to give a presentation in the main room of the conference. This event is one of the most relevant in the digital industry and very popular amongst Belgian digital analysts.
GAUC is a great place to exchanging experiences, best practices, and new ideas. Because the focus is mainly on Google Analytics and related tools or services, the topics aren’t too broad and the content isn’t too technical, what makes it very accessible for novice users.
MultiMinds, represented by one of our co-founders Siegert Dierickx, explained how to measure a content website using the enhanced e-commerce reports. He went over a real-life case study and gave examples on how you can build a data layer in Google Tag Manager.
Here’s our full presentation in case you were not present at the event or just want to refresh your memory: