Announcing “Mindstorm”: a custom dashboard solution

By 15/01/2017News

We have some exciting news to share today. A while ago we started working on our very first in-house product. MultiMinds has always operated as a service provider working with some of the best products and services on the market. Yet, sometimes these products fall short of what we want to achieve with them for our clients, and one of the areas where we always wanted to do better is custom reporting.

Project “Mindstorm” is the codename of a custom dashboard solution we’ve been working on. We’re still a couple of breaths away from a public launch and the final product name has yet to be decided, but we thought it would be fun to give away a little sneak peek.

Why the need for a custom dashboard service

A huge part of any digital analytics project is about measuring results and communicating data in the form of custom reports, ad-hoc analysis and actionable dashboards. For in-depth analysis and insights we have a lot of great products at our disposal. But for straight-forward reporting, we’ve used everything under the sun, never without some level of frustration. Between simple Powerpoint presentations, online dashboard services and visualisation software there’s always been a number of trade-offs. Powerpoint presentations are not sustainable, online dashboard services hard to customise outside their feature set and visualisation software usually trades in simplicity for functionality.

Vision and sneak peek

Our vision for “Mindstorm” is to combine all the advantages without the trade-offs. It’s a unique proposition because it is a “managed” custom dashboard service. Just like many of the online dashboard services it allows us to rapidly set-up data dashboards for our clients, but because “Mindstorm” is an in-house managed solution we can fully tailor our dashboards to the client’s exact needs. This means we can offer greater context, integrate with proprietary data that would otherwise be hard or impossible to do and deliver a quality dashboard service with unseen performance.

Let’s have a look at some of the key features:

Tailored Dashboards

With over 15 different visualisations our dashboards are highly customisable, both in form and function. Advanced segmentation, benchmarking or combining different data sources are just one request away.

Unique Design and Finish

For many clients brand is important. We go one step further than white-labeling and deliver dashboards that adhere fully to the client’s style guide.


Mobile ready

All our dashboards are designed with a mobile-first philosophy and are fully responsive. Want to check your stats on the go or use your tablet for a presentation. No problem!

Kiosk Mode

With a built in kiosk mode the custom dashboards are ready to decorate the halls, offices or meeting room of your company.


Deep Integration

“Mindstorm” is designed to easily connect with any service or data source. Be it Google Analytics, Twitter, MailChimp or an in-house data warehouse. We’ll connect all your data.

Contextual Info

Numbers are useless without contextual information. We’re working hard to add a number of features to easily provide the required context in order to optimally communicate your data.


The Roadmap

We intend to roll out this service publicly in the coming months and we already started using “Mindstorm” as pilot project with some of our existing clients. We’ll keep you updated on the progress on our blog so be sure to check in once in a while. Or if you’re interested in learning more, drop us a line and we’ll get back to you.