A few weeks ago, I had the opportunity to attend a Conversion Camp event in the Netherlands (Utrecht). No, I wasn’t converted to anything when the day was done, but I did enjoy the various sessions that were given by the attendees. The catch here is that I am a technical person, and the event was more focused on marketeers. I was a developer peeping into the fairly mysterious world of marketing.
Conversion Camp is an un-conference about all things related to conversion optimization (CRO). “Un-conference” means that the attendees need to host sessions, other attendees can join the sessions, and then everyone discusses the specified topic. A slogan you might hear at un-conferences is “Speakers should be attendees, and attendees should be speakers”, meaning that there shouldn’t be 1 speaker, and a bunch of listeners. Instead, every session should be an interactive experience between all attendees.
Let’s have a look at the sessions I have attended:
After all the sessions were finished, everybody gathered around for a drink and a snack. After that, we went to a restaurant for some more drinks and dinner. Everyone seemed to have enjoyed the event, including myself.
Should you go to Conversion Camp?
Yes, you definitely should. If you have any interest in the field, I’m sure you’ll find yourself enjoying the various sessions. And if you feel up to it, you should definitely host one, or multiple, sessions yourself!