“This course will help you kick-start your digital analytics strategy”
Google Analytics has become an essential part of many online businesses. It’s the de-facto tool to measure how successful you are online and get insights on how to improve your website. In this course we will teach you how to get started with Google Analytics and help you implement a digital analytics strategy.
Hands on Google Tag Manager
“Let the (tag) manager do the job!”
Tag Management is a great tool to manage all analytics and marketing dependencies in one tool. It will minimize the need for adjustments on the server to add new analytics requirements to your website, this will greatly speed up the process of adding new tracking codes.
A/B Testing and Conversion Training
“It’s all about conversion, literally“
Optimization is the ongoing data-driven process of continually discovering and quantifying the most effective experience, both online and offline, for your consumers and customers. This course covers everything from basic A/B to the more advanced multivariate testing and conversion optimization.
How to Set up Actionable Dashboards
“Visualizing relevant and actionable data”
Data Visualization is more than just connecting a tool to one of your datasources or creating a Google Analytics dashboards. To come up with an actionable dashboard that integrates multiple data sources and has significant insights for its stakeholders has more to it.