“This course will help you kick-start your digital analytics strategy”
Google Analytics has become an essential part of many online businesses. It’s the de-facto tool to measure how successful you are online and get insights on how to improve your website. In this course we will teach you how to get started with Google Analytics and help you implement a digital analytics strategy.
Marketing Automation Training
“Learn the basics of Marketing Automation to reach consumer’s goals”
Marketing Automation is all about helping your customers, in a dynamic and efficient way, based on accurate data. Get to know your customers and understand what they want to achieve, only then you can help them reach their goal on an individual level.
SEA and Adwords Training
“Learn how to be successful with Google AdWords”
Everybody knows Google AdWords can be a huge driver towards online success. But when you first wet your feet with AdWords it can be a daunting experience. This course is designed to help you setup your first AdWords campaigns and to teach you how to analyze the campaign’s results and how to improve upon them.
A/B Testing and Conversion Training
“It’s all about conversion, literally“
Optimization is the ongoing data-driven process of continually discovering and quantifying the most effective experience, both online and offline, for your consumers and customers. This course covers everything from basic A/B to the more advanced multivariate testing and conversion optimization.
Hands on Google Tag Manager
“Let the (tag) manager do the job!”
Tag Management is a great tool to manage all analytics and marketing dependencies in one tool. It will minimize the need for adjustments on the server to add new analytics requirements to your website, this will greatly speed up the process of adding new tracking codes.
How to Set up Actionable Dashboards
“Visualizing relevant and actionable data”
Data Visualization is more than just connecting a tool to one of your datasources or creating a Google Analytics dashboards. To come up with an actionable dashboard that integrates multiple data sources and has significant insights for its stakeholders has more to it.