Optimization is the ongoing data-driven process of continually discovering and quantifying the most effective experience, both online and offline, for your consumers and customers. Testing enables organizations to adopt a culture of optimization.
A/B testing can make a huge difference in the effectiveness of your marketing efforts. Narrowing down the most effective elements of a promotion, and then combining them, can obviously make your marketing efforts much more profitable and successful.
The main objective of this course is to familiarize the participants with the best practices that are available in the market and to educate them about the several forms of testing.
This course assumes that the participant already has an initial knowledge about A/B testing and can contribute to the course by sharing business experiences.
- Overview of A/B Testing
- Choosing and characterizing metrics
- Designing an experiment
- Analyzing results
- Design and analyse an A/B test by yourself
You can book your training spot online, afterwards you’ll receive a confirmation email with the training details and we will send your invoice. Once the invoice is paid we will send you a second confirmation email.
An additional 10% discount will be applied when you book for 2 or more people within the same company.
- Instructor: Nicolas Lierman
- Course Language: English/Dutch
- Requirements: Bring a laptop
- Lunch: Selection of sandwiches included
- Hours: 9 am to 5pm
- Location: Hertshage 10, Aalst
- Cancellations: Not refundable