Digital analytics is not about reporting or managing your data. It is about driving insights and taking relevant actions. Know your customers and understand what they want to achieve so you can help them, on an individual level, reaching their goal!
Marketing Automation is all about helping your customers, in a dynamic and efficient way, and a smooth process, based on accurate data.
Where do you start? What (audience, content, acquisition, …) data do you need? What data can you use and not break privacy regulations? What workflow to use? When not to apply automated actions?
If you ever wondered about these questions, then this training was designed for you!
This training will provide a step-by-step information, driving you from beginner to advanced user, while explaining the topics below:
- Learn what Marketing Automation is all about
- Learn how to build a demand generation and lead management strategy & process
- Know the best marketing automation solutions tools in the market
- Define the required data sets to integrate and feed marketing automation solution
- Take into account the data protection regulations
- Get inspired by some best practice cases
You can book your training spot online, afterwards you’ll receive a confirmation email with the training details and we will send your invoice. Once the invoice is paid we will send you a second confirmation email.
An additional 10% discount will be applied when you book for 2 or more people within the same company.
- Instructor: Siegert Dierickx
- Course Language: English/Dutch
- Requirements: Bring a laptop
- Lunch: Selection of sandwiches included
- Hours: 9 am to 5pm
- Location: Hertshage 10, Aalst
- Cancellations: Not refundable