With privacy front and center in the quest for the optimal customer experience, data clean rooms are having a moment right now. But what are they, exactly? And can they live up to the hype? Here’s what you need to know.
Innovation never ends, which means we need to keep moving forward. That’s why we decided to create an innovation lab, whose sole purpose is to drive innovation. We call it DIAL: Data Innovation & Acceleration Lab.
Lookalike audience modeling and evolutionary AI are revolutionizing old-school customer segmentation. Here’s what you should know.
the internet has a response just for you. We’ve got recommendation engines to thank for that, for better or worse. This specific application of data science can greatly improve your customer experience. Unfortunately, the technology can also amplify unhinged conspiracy.
If you could see the future, what would you do with that power? For modern businesses, that dream is slowly but surely becoming a reality, thanks to predictive analytics. But what’s this buzzword actually about, and what does it mean for you?
One of the coolest things with Google Analytics is all the different ways you can work with your data, and API's are a big part of that. Google Analytics has many API's; for reporting, account management, metadata, multi-channel funnels, user management, etc. In this post we're going to take an
The ground is shaking and the landscape around you is changing rapidly. If you are a traditional web analyst you should be worried. The proverbial ice caps are melting and it’s time to adapt. While you were setting up conversion goals in your web analytics solution, the complexity and