Articles by author

Nicolas Lierman

Senior Technical Solutions Architect

I translate abstract and often complex ideas into elegant solutions. Combining a strong technical skill-set with a visual mind, I strive to deliver products that realy speak to the customer.

Traditional Web Analytics is dying, what’s next?

published on 23 Oct 2018

The ground is shaking and the landscape around you is changing rapidly. If you are a traditional web analyst you should be worried. The proverbial ice caps are melting and it’s time to adapt. While you were setting up conversion goals in your web analytics solution, the complexity and ...

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Google Analytics and Tag Manager with Ionic and Cordova apps

published on 06 Dec 2016

Recently we did a tracking implementation for a client with an online service that had both a standard website and a mobile iOS app. The app, however, was hybrid app based on the Cordova framework. It’s a technology that allows you to use standard web technologies to develop cross-platform ...

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Mautic review: The future of open source Marketing Automation

published on 28 Oct 2016

If I asked you to name a few marketing automation software brands, chances are you’ll name Hubspot, Marketo, Pardot or Intercom. And while these are all respectable brands with decent products, I predict another brand is going to join that list pretty soon. I’m talking about Mautic, a ...

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Getting started with Google Analytics Reporting API (V4) and Python

published on 04 Aug 2016

Ever wanted to do something with the Google Analytics Reporting API but didn’t really know how to begin? In this article I’ll introduce you on how to get started with Python and the Google Analytics Reporting API V4. You’ll learn how to create a report using the ...

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