Lookalike audience modeling and evolutionary AI are revolutionizing old-school customer segmentation. Here’s what you should know.
the internet has a response just for you. We’ve got recommendation engines to thank for that, for better or worse. This specific application of data science can greatly improve your customer experience. Unfortunately, the technology can also amplify unhinged conspiracy.
If you could see the future, what would you do with that power? For modern businesses, that dream is slowly but surely becoming a reality, thanks to predictive analytics. But what’s this buzzword actually about, and what does it mean for you?
One of the coolest things with Google Analytics is all the different ways you can work with your data, and API's are a big part of that. Google Analytics has many API's; for reporting, account management, metadata, multi-channel funnels, user management, etc. In this post we're going to take an
The ground is shaking and the landscape around you is changing rapidly. If you are a traditional web analyst you should be worried. The proverbial ice caps are melting and it’s time to adapt. While you were setting up conversion goals in your web analytics solution, the complexity and
Recently we did a tracking implementation for a client with an online service that had both a standard website and a mobile iOS app. The app, however, was hybrid app based on the Cordova framework. It’s a technology that allows you to use standard web technologies to develop cross-platform
If I asked you to name a few marketing automation software brands, chances are you’ll name Hubspot, Marketo, Pardot or Intercom. And while these are all respectable brands with decent products, I predict another brand is going to join that list pretty soon. I’m talking about Mautic, a
Ever wanted to do something with the Google Analytics Reporting API but didn’t really know how to begin? In this article I’ll introduce you on how to get started with Python and the Google Analytics Reporting API V4. You’ll learn how to create a report using the