CDP
Beyond the Buzz: audience modeling
Lookalike audience modeling and evolutionary AI are revolutionizing old-school customer segmentation. Here’s what you should know.
Know thy customer
While technology keeps advancing, complexity increases as well –and so do concerns about online privacy. At least part of the solution is the customer data platform (CDP), which is useful in SMEs as well as complex, international organizations.
I - Thou shalt focus on the journey, not the interaction
Every customer interaction counts. But you should never lose sight of the overall journey. Focus on the customer journey not just the pre-sales and sales phases.
DMP vs CDP
Today’s customers interact with your brand across numerous different touch points and leave a significant trace of valuable data in these channels. Modern companies collect this data and turn it into opportunities to attract new customers and create a seamless experience for them across all these touch points. In
ADOBE SUMMIT 2019 - The one where everything got bigger!
We just got back from Adobe Summit London, a conference where digital professionals, mostly Adobe’s clients, from all over the EMEA region gather to share new sparkling bold ideas. This edition of the summit reflected the growth of Adobe: everything got bigger. The cloud got bigger. The summit kicked
Traditional Web Analytics is dying, what’s next?
The ground is shaking and the landscape around you is changing rapidly. If you are a traditional web analyst you should be worried. The proverbial ice caps are melting and it’s time to adapt. While you were setting up conversion goals in your web analytics solution, the complexity and
