Connect data sources
Eureka! with Daniel Heer (Zeotap)
Daniel Heer, CEO of Zeotap, discusses the goodness of data, the role of governments and companies in data protection, and the main benefits and pitfalls of CDP.
Beyond the Buzz: reverse ETL
Reverse ETL as an alternative to a CDP is all the talk right now. But how does it work? And which one should you decide? Find out in a new Beyond the buzz.
Only 15% of requests for personal data are answered in compliance with GDPR
We put GDPR’s ‘right of access’ to the test at 69 companies. Here are the results. Spoiler: most weren’t compliant.
Marketing ETL: the futureproof method to connect marketing tools and centralize data
Marketing data has been booming, but there’s been very little reflection on how to organize that data efficiently. With marketing ETL (extract-transform-load) you can centralize all your tools. Get the full scope in our latest Tricks of the Trade.
Server-side tracking: what is it, and why should you consider implementing it?
In our brand new video series ‘Tricks of the Trade’, we take a deep dive into a technology or innovation we think you should be aware of. In the first installment, our digital analyst Lara Vandooren explains what server-side tracking is, and why you should care.
DMP vs CDP
Today’s customers interact with your brand across numerous different touch points and leave a significant trace of valuable data in these channels. Modern companies collect this data and turn it into opportunities to attract new customers and create a seamless experience for them across all these touch points. In
Case: Tealium IQ Applied at Mediahuis
Originally, Mediahuis [http://www.mediahuis.be/] suffered frustration with the time consuming process of manually deploying, maintaining and updating tags across their websites, and the errors that could result. Installing a new marketing tag could take up to 4 weeks. The merger between Mediahuis and Concentra [http://corelio.be/2013/