Tag: Customer Journey

16 Feb 2021 — Author: Peter Vertongen

Are marketers ruining the internet?

"If a business is built on misleading users on data exploitation, on choices that are no choices at all, then it does not deserve our praise. It deserves reform.” This is a quote from Tim Cook’s recent speech at the 2021 CDCP conference. Without mentioning Facebook by name Tim ...

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23 Oct 2018 — Author: Nicolas Lierman

Traditional Web Analytics is dying, what’s next?

The ground is shaking and the landscape around you is changing rapidly. If you are a traditional web analyst you should be worried. The proverbial ice caps are melting and it’s time to adapt. While you were setting up conversion goals in your web analytics solution, the complexity and ...

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