Personalization

Beyond the Buzz: audience modeling

Beyond the Buzz: audience modeling

Lookalike audience modeling and evolutionary AI are revolutionizing old-school customer segmentation. Here’s what you should know.

Nicolas Lierman
Nicolas Lierman
data
Know thy customer

Know thy customer

While technology keeps advancing, complexity increases as well –and so do concerns about online privacy. At least part of the solution is the customer data platform (CDP), which is useful in SMEs as well as complex, international organizations.

Siegert Dierickx
Siegert Dierickx
CDP
Beyond the Buzz: recommendation engines

Beyond the Buzz: recommendation engines

the internet has a response just for you. We’ve got recommendation engines to thank for that, for better or worse. This specific application of data science can greatly improve your customer experience. Unfortunately, the technology can also amplify unhinged conspiracy.

Nicolas Lierman
Nicolas Lierman
data
I - Thou shalt focus on the journey, not the interaction

I - Thou shalt focus on the journey, not the interaction

Every customer interaction counts. But you should never lose sight of the overall journey. Focus on the customer journey not just the pre-sales and sales phases.

Peter Vertongen
Peter Vertongen
Customer Journey
Are marketers ruining the internet?

Are marketers ruining the internet?

Marketers have the momentum to change the way we target customers and as a bonus we contribute in saving our democracy. How exciting is that?

Peter Vertongen
Peter Vertongen
Customer Journey
DMP vs CDP

DMP vs CDP

Today’s customers interact with your brand across numerous different touch points and leave a significant trace of valuable data in these channels. Modern companies collect this data and turn it into opportunities to attract new customers and create a seamless experience for them across all these touch points. In

Jens Buelens
Jens Buelens
DMP