What does MultiMinds do for us?
MultiMinds improved our analytics by training our digital managers to be professional digital analysts. Our website wasn’t tagged properly and our analytics skills also needed improvement. They trained our team in Google Analytics and Google Tag Management among other things. They also did the technical implementation of data layers and other tools on our site.
What have we achieved until now?
Thanks to the training sessions we can now analyze smaller projects ourselves. We really learned a lot from these trainings. MultiMinds taught us the basic principles we needed in order to analyze what people do on our site in a smart way. We can now optimize our campaigns to improve the return on investment.
What are our plans for the future?
For bigger campaigns we would like to keep working with MultiMinds, because their interventions are really a significant difference to us. They keep us up to date with evolutions in data analytics and let us see things from another perspective.