Level-up your digital marketing with a Customer Data Platform

In the age of big data, businesses today have more data than ever. But how do you use that data beyond analytics and reporting? What if you could activate your customer data across multiple channels to create a unified and tailored user experience? It may seem daunting just to think about it, but that’s exactly what a CDP (Customer Data Platform) can do. A CDP allows you to create a single view of the customer by collecting data from a wide range of sources and making that data available to your entire marketing stack. This allows you to create more effective customer experiences and run smarter online campaigns that will boost your overall conversion and customer satisfaction.

Introducing Tealium AudienceStream

Tealium AudienceStream is the market-leading Customer Data Platform. As part of the Tealium Universal Data Hub that can power your entire data supply chain, AudienceStream combines identity resolution, data enrichment and robust audience management. By creating a central visitor profile, AudienceStream will allow you to fuel more relevant remarketing and retargeting campaigns and create right-time marketing interactions across all your channels. It is a gateway to your digital marketing ecosystem, empowering you to control and unify your customer data to improve website conversions and campaign effectiveness, all while lowering costs.

Key benefits of Tealium AudienceStream

• Identity resolution across devices, channels and offline.

• Build rich customer profiles using content affinity, lead scoring and lifetime value.

• The worlds largest data integration ecosystem with pre-built connectors.

• Take real-time action across your entire marketing tech stack.

• Deploy a unified segmentation strategy.

• Engage with your customer on any device, at any time and with the right message.