Becoming a privacy-first company
Blatant privacy violations have ruined the internet – and, arguably, society. Slowly but surely, public opinion and government regulations are catching up. Meanwhile, forward-thinking companies are questioning fixed ideas about collecting as much personal data as possible. To put it bluntly: the days of the unscrupulous data marketeer are numbered.
But what’s the alternative? Are a solid data strategy and compelling customer experiences possible?
You better believe it. And not only is this alternative entirely possible, this approach of a solid data strategy is also a much more efficient way of doing things – not to mention the ONLY way of doing things, sooner or later.
In this 5-part limited newsletter, we’ll explore the basics of a privacy-first data strategy aimed at creating better customer experiences. You’ll learn how to:
“We believe in data first and foremost as a means to improve customer experiences. In other words, if your customer doesn’t benefit, it shouldn’t exist.”
- Siegert Dierickx, co-founder and managing partner at MultiMinds