It is no surprise that advances in data science and AI will effectively automate many marketing tasks previously done by humans.
We are gradually reaching the point where intelligent machines, and not people, will be the primary consumers of data. This evolution will impact almost every aspect of running a modern business, including digital marketing.
For in-house marketing teams and digital marketing agencies alike, finding and cultivating valuable customers is paramount to creating a successful business. Leading companies know that a personalised customer experience and streamlined operations are key to their success. By embracing AI and machine learning, and embedding these new technologies in your marketing stack you are ready for the next big transformation in digital marketing.
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The challenge of embracing these new technologies will be deciding when and where human interaction provides more value than automated AI based models. At the same time, we are seeing a shift from big data to real-time data, where descriptive analytics makes way for prescriptive- and predictive analytics.
Developing a comprehensive data strategy on how AI and machine learning can be embedded in the digital marketing stack is key to becoming successful. Also, with mounting regulatory pressure, customer data privacy and ethics must be at the front and center. The experts at Multiminds can support and guide the process of developing a future-proof data strategy.
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AI & Machine Learning
Artificial Intelligence advances and accelerates the power to transform a static one-size-fits-all digital marketing strategy by increasing value through a hyper-personalised experience at the individual level. Businesses that are implementing AI in their marketing stack are reaping the benefits of increased customer satisfaction and loyalty while improving operational efficiency.
Since this technology is continuously evolving at a rapid pace, AI should be a top priority investment for companies that wish to thrive in a competitive market. With Multiminds as a reliable partner companies can confidently step into the future and super-charge their marketing strategy with AI technology.
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Marketing managers must recognise that their customers want intelligent exposure to meaningful choice. And while software will increasingly take on the task of analysing data and acting upon it, we still need to build and manage the data models that tell analytics and marketing software what to do.
Data-driven marketing is the process of gathering data from every customer interaction, enriching that data with first-, second- or third party data, and use that data to drive marketing actions. The implementation of a DMP (data management platform) or CDP (customer data platform) is the first step towards automating digital marketing tasks in an intelligent way. Multiminds has extensive experience in implementing and designing these systems and can help companies step up their digital marketing game.
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