Google has announced that Universal Analytics will stop processing data from July 1, 2023 (free accounts) and July 1, 2024 (360 accounts).
As Google Analytics has a market share of around 90% worldwide, this sunset will have an impact on many companies and possibly on your data collection and marketing analytics activities as well!
But this shouldn’t be a bad thing! On the contrary, this is an opportunity to rethink your data collection methods and decide whether to migrate to GA4, or move to an alternative solution entirely.
A lot has been said and written about Google Analytics and the forced move from Universal Analytics to GA4. We see a lot of people trying to fill in the blank spots or identify the grey ones.
For some it’s a good reason to rethink the way forward in a strategic way with topics such as first party data, CNAME'ing collection feeds and server-side tracking in mind and in parallel have a look at other technologies to support a cookieless future. For others it’s a pure but urgent technical migration where the completely new data model of GA4 is unknown and the knowledge gap needs to be filled asap because of the sunset of Universal Analytics in July 2023, coupled with the fact that no data migration is possible!
We have been migrating customers with more than 200 websites but also helping those with a smaller number of websites via a more simple set up. We provide companies with strategic advice on topics like a cookieless future or how/why server-side tracking could impact them and which technology can be a good future fit.
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You'll get:
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Apply the same goals as the 1-on-1 migration plan, but you also want to:
You’ll get:
The same deliverables as the the 1-on-1 migration plan, but you'll also get:
You want to:
Apply the same goals as the tactical migration plan, but you also want to:
You’ll get:
The same deliverables as the the tactical migration plan, but you'll also get:
You want to:
You'll get:
You want to:
Apply the same goals as the 1-on-1 migration plan, but you also want to:
You’ll get:
The same deliverables as the the 1-on-1 migration plan, but you'll also get:
You want to:
Apply the same goals as the tactical migration plan, but you also want to:
You’ll get:
The same deliverables as the the tactical migration plan, but you'll also get:
We have been migrating customers with more than 200 websites but also helping those with a smaller number of websites via a more simple set up. We are happy to give you strategic advice on topics such as a cookieless future or how/why server-side tracking could impact be impacting you and which technology could be a good future fit.