Why should you implement server-side tracking?
As we are approaching the irreversible end of third-party cookies, marketers should consider the alternatives to third-party based advertising. The companies who don't act on this today will be left behind soon enough. With server-side tracking, you can take your data strategy in your own hands, and stay ahead in this fast changing landscape. We developed a tool to help you decide if server-side tracking is a valid alternative for your company.
Depending on your company’s size and data needs, there are a few possible approaches.