Do you want to explore the full potential of Adobe Audience Manager? Do you want to know the positive impact of implementing and using a Data Management Platform for your organization?
Follow the 2-day Data Management Platform Bootcamp at MultiMinds and become a DMP champ in no time!
Data Management Platforms are usually based on media. That’s where the Adobe Audience Manager differs from the traditional DMP’s: it’s an experience-based DMP, enabling you to collect a massive amount of data coming from new data sources and technologies, and use those data to create customers segments. The result: you can offer (potential) customers a valuable custom experience leading to better activation.
This bootcamp is no ordinary training: look at it as an interactive workshop where professionals have discussions with their peers, exchange use cases and collaborate on implementation and configuration exercises.
This 2-day bootcamp offers you the perfect opportunity to explore all benefits that a Data Management Platform can bring to your organization.
What you will learn
Intro (2 hours)
What is a DMP?
How does a DMP fit into the martech landscape?
Use Cases (4 hours)
Discuss possible use cases for a DMP
Apply the Blueprint Methodology to outline your use cases
Parallel sessions (2 hours)
Technical track: implementation and configuration
Business track: governance, change and project management
Short recap day 1 (0,5 hour)
Implement the use cases in AAM (6 hours)
Setup traits, segments, destinations
Use the Audience Lab
Report on performance
Present and discuss (1,5 hours)
Who should join?
Business focused profile: classic marketing skills like strategic planning, marketing mix and channels, with a minor technical twist and knowledge of the media landscape (e.g. CMO)
Professionals who have already implemented a clear strategy and preferably defined some use cases
Data / Marketing strategists, Digital Marketeers, ...
Basic Adobe Audience Manager knowledge is recommended.
A digital (data) strategy in your organization is required.
Bring your own laptop.
Of course your organization needs online presence (at least awebsiteor app).
You can book your training spot online, afterwards you’ll receive a confirmation email with
the training details and we will send your invoice. Once the invoice is paid we will send
you a second confirmation email.
Price: € 495 (excl. VAT)
Special discount: 2 + 1
Bring some colleagues and the 3rd person can follow the training for free!
Course language: English (or Dutch in case all participants speak Dutch)
Training instructor: Certified professional
Included: Course material, excercises, lunch and drinks
Hours: 9am to 5pm
Location: Hertshage 10, Aalst
Non-refundable when cancelled less than 7 days prior to the training.
Cancellation fee is 50% when cancelled 7 to 15 days prior to the training.
Cancellation fee is 25% when cancelled 15 to 30 days prior to the training.
No cancellationfee when cancelled +30 days prior to the training.
MultiMinds is a leading Belgian digital analytics studio. With our
expert team we help both local and international brands with their digital analytics strategy.