Data Roundtable - The Blueprint for Customer Experience & Activation

The gap between "Personalisation" and Reality

Every marketing team wants to deliver a Netflix-like experience: seamless, predictive, and relevant. But for most, the reality is fragmented.

The problem isn't usually a lack of data; it's a lack of flow. In this session, we will break down the walls between "Data Storage" and "Customer Experience." We will explore how to build an architecture where data doesn't just sit in a warehouse but actively fuels every touchpoint in the customer journey.

This roundtable is part of The Blueprint Sessions, a series of peer discussions on designing a future-proof customer data architecture.
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Personalisation and activation only work if your data architecture supports them.


Many organisations struggle to move from data collection to meaningful customer interactions. The vision is there, but the execution fails due to disconnected systems, slow activation loops, or unclear ownership between marketing and data teams.


This session focuses on the critical bridge between data and experience: how to architect your data in a way that enables real-time, relevant, and consistent customer experiences across all channels.

What's on the table?

We will move beyond high-level strategy and look at the structural realities of delivering great CX.


  • From customer data to activation: Identifying exactly where architectures break down in the journey from the warehouse to the customer.
  • Structuring data for orchestration: How to organize your data models to support seamless personalisation and journey orchestration.
  • Real-time vs. Batch: Understanding the trade-offs. When do you truly need real-time data, and when is batch processing sufficient (and more cost-effective)?
  • Aligning teams: bridging the operational gap between Marketing, Digital, and IT to clarify ownership of the customer experience.
  • Measuring Impact: How to quantify the value of activation on actual Customer Experience (CX) metrics.

Who is this for?

This session is curated for decision-makers who bridge the gap between technical data and business value:


  • CX & Marketing Managers frustrated by technical limitations in their campaigns.
  • Data Architects building the pipelines for marketing activation.
  • Digital Product Owners looking to unify the customer experience across platforms.

Practical information & registration

  • When? Thursday March 12th
  • Where? MultiMinds Office (Hertshage 10, 4th Floor, 9300 Aalst (BE))
  • Schedule:
    • 09:00: Welcome Breakfast & Networking
    • 09:30: Roundtable Discussion & The Architecture of Activation
    • 11:30: Q&A and Wrap-up
    • 12:00: Networking Lunch
  • Cost: Free, (Subject to No-Show Policy)
    • No-Show Policy: Participation is free, but seats are limited. If you cancel less than 24 hours in advance or do not show up, we ask for a €100 donation to UNICEF Belgium.

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Join the discussion on the future of CX architecture.

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