11 Years of MultiMinds: From Stack to System
On 1 July 2025, MultiMinds officially turned eleven.
Eleven years. That number still feels a bit surreal. What started as an idea between a few passionate people has grown into something much bigger, not just in size, but in meaning. We’ve built more than a business. We’ve built a team, a culture, and long-term relationships with people who trust us with their most valuable asset: their data. Each year, this moment offers a welcome opportunity to reflect, not just on what we’ve achieved, but on where we’re going. And once again, we look back with pride, and ahead with purpose.
Looking back: From analytics to experience orchestration
We’ve come a long way since our early days as a web analytics company. Today, our work spans the full customer experience, with customer data as the common thread.
Over the past year, we’ve strengthened our team with expert data engineers who help turn complexity into clarity for our clients. Our customer data architecture approach has matured into a proven framework, enabling organisations to gradually take back control of their data, with the data warehouse as the single source of truth.
That’s not a coincidence. It reflects a broader industry shift we highlighted at our VIP event in May: Stacks are getting bigger, but value isn’t catching up.
Marketing technology isn’t about tools anymore, it’s about connected systems. Legacy solutions struggle to keep up with the flexibility, scalability, and privacy offered by cloud data warehouses. That’s why we strongly believe in a warehouse-first approach, where data is clean, structured, activation-ready, and above all, under your control.
We also embedded AI into our own daily workflows and client services. But we’re doing this the MultiMinds way: no buzzwords, just better orchestration. AI can’t deliver value in isolation, it needs reliable data, real-time context, and smart workflows. That’s exactly what we focus on building.
Of course, the journey wasn’t without its challenges. Like many, we faced uncertainty, projects that shifted direction, expectations that changed overnight. But in those moments, the strength of a team really shows. We’re proud of how ours supported each other, adapted fast, and kept going with resilience and care.
And through it all, we’ve stayed agile, responding quickly to economic disruptions, shifting client needs, and, let’s be honest, the occasional unpredictable world leader. In a rapidly changing world, adaptability is everything.
Looking ahead: Designing what’s next
Our clients no longer ask: “What tool should we use?”
They ask: “How do we build an ecosystem that evolves with our customers?”
That’s the shift we love to enable, from tech stacks to connected systems that bring data, customer experience, and AI together.
And to do that, we need the right people. We’re excited to welcome two new passionate experts joining our team in September, and we continue to expand our AI capabilities, with several exciting projects taking shape behind the scenes.
We know the road ahead won’t be easy, and that's okay. What truly excites us is that we have a clear destination and, we've never been more aligned as a team to get there. We’ve set an ambitious roadmap to plant the MultiMinds flag at the end of fiscal year 11. That ambition is backed by 12 concrete commitments, defined and embraced by the whole team. It’s not just strategy on paper, it’s action.
A heartfelt thank you to everyone who trusts us.
Trust from our clients, who invite us into their teams, their challenges, and their ambitions.
Trust from our partners, who bring complementary strengths and shared vision.
And above all, trust from our team (past and present), the brilliant minds behind MultiMinds, whose dedication and craft make everything we do possible.
Some of you have been here since the beginning. Others just joined. But together, you’re the reason MultiMinds continues to grow and evolve. Your impact reaches far beyond projects and timelines, it defines who we are.
Here’s to another year of building. Smarter, faster, and more connected than ever!