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MultiMinds triumphs in KitchenAid EMEA pitch

Following an intensive quest for a data, BI, and customer experience partner, KitchenAid EMEA – the prestigious brand specialising in small domestic kitchen appliances and equipment - has made the decision to partner with MultiMinds. This determination came after a challenging pitch where MultiMinds competed against three other prominent contenders. The selection of MultiMinds was driven by several compelling factors that emerged during the pitch process, leading into the signing of a 3-year contract between KitchenAid EMEA and MultiMinds.

MultiMinds' project approach was deemed highly efficient, instilling confidence in KitchenAid EMEA for a successful collaboration. Additionally, the experience of the MultiMinds team was held in high regard, boasting an impressive track record within retail and e-commerce, supported by numerous significant references. MultiMinds' expertise in data, BI, and customer experience provided a solid foundation and instilled the confidence KitchenAid EMEA sought in a partner. In addition, MultiMinds' expertise in navigating complex customer data architectures was pivotal. With martech projects growing more technical, including CDPs, server-side implementations, and data offloading, MultiMinds' proficiency was a key factor in securing the partnership.

Siegert Dierickx, Managing Partner of MultiMinds, expressed his enthusiasm about this new collaboration: "We are delighted to partner with KitchenAid EMEA to strengthen their data and customer experience strategies. KitchenAid is first and foremost a top-tier brand synonymous with quality and class. We were impressed by their ambition in the digital realm and their ongoing pursuit of enhancing their customers' experience. This collaboration presents a fantastic opportunity for MultiMinds to leverage our expertise and add value to the KitchenAid EMEA brand."

Emanuel Navarro, Head of Digital Experience at KitchenAid EMEA, underscored the importance of choosing MultiMinds: "It was crucial for us to find a partner who not only possesses the right skills but also understands what we aspire to as a brand. MultiMinds has demonstrated that they have this knowledge and expertise, and we are confident that this collaboration will help us achieve our goals and provide an even better experience for our customers."

With the win in this pitch, MultiMinds takes a significant step in its growth trajectory and reaffirms its position as a leading player in the data and BI space in customer experience. The collaboration with KitchenAid EMEA promises to be a fruitful and successful alliance, with both parties striving for innovation and customer-centricity in an ever-evolving landscape of retail and e-commerce.

About KitchenAid

Part of Whirlpool Corporation, KitchenAid Europe Inc. is selling throughout Europe, Middle East and Africa a range of premium Small Domestic Appliances (SDA), starting with the iconic Stand Mixer, well known by all pastry lovers. Throughout its long history which goes back to 1919, KitchenAid has remained true to its roots as the brand for those who are passionate about cooking and, with each new development, continues to deliver a mix of sophisticated professional technique and iconic design.