Hands on Google Tag Manager

Training day 1: Mon, December 14th 2020
Price per person: €495

Tag Management is a great tool to manage all analytics and marketing dependencies in one place. It will minimize the need for adjustments on the server to add new analytics requirements to your website, this will greatly speed up the process of adding new tracking codes.

Training Objectives

What is Google Tag Manager? The Data Layer basics and how to build one Adding GTM to your website. Configuring Google Tag Manager to send data to Google Analytics. How to deploy Google Analytics (or other marketing technologies) tags and other custom tags that are not directly supported by GTM Different Tags & Trigger examples. Variables in Triggers and Tags. Creating and capturing(custom) Events. Single Page Applications. Debugging. Our training courses are primarily practice-oriented and given by trainers who have a great deal of practical experience.

Training Schedule

Day 1:
  • What is Google Tag Manager?
  • Adding GTM to your website
  • Setting up a Google Analytics Tag
  • Different Tags & Trigger examples
  • Variables in Triggers and Tags
  • The Data Layer basics
  • Click Events
  • Custom Events
  • Single Page Applications
  • Basic Ecommerce

Practical information

You can book your training spot online, afterwards you’ll receive a confirmation email with the training details and we will send your invoice. Once the invoice is paid we will send you a second confirmation email.

An additional 10% discount will be applied when you book for 2 or more people within the same company.

  • Course language: english
  • Requirements: Google Analytics nor Google Tag Manager experience required. The use of GoogleAnalytics in your organization is recommended, but not a must. If necessary, you’re able to work in a safe MultiMinds sandbox environment. (Please mention when subscribing.) Bring your own laptop. Of course your organization needs online presence (at least awebsiteor an app).
  • Lunch: selection of sandwiches
  • Hours: 9am to 5pm
  • Location: Hertshage 10, Aalst
  • Cancellations: not refundable