DMP Bootcamp with Adobe Audience Manager

Training day 1: Thu, September 24th 2020
Training day 2: Fri, September 25th 2020
Price per person: €990

This 2-day bootcamp offers you the perfect opportunity to explore all benefits that a Data Management Platform can bring to your organization.

Training Objectives

What is a DMP? Understanding of challenges and solutions that drive better customer experience by discussing use cases. How to implement aworkflow/ efficient governance model? Techniques to manage the end-to-end deployment and configuration of AAM. How to apply the Blueprint Methodology to outline your cases? How to gain insights on the impact of a DMP roll-out for your organization? How to set up traits, segments, destinations? How to use the Audience Lab? How to generate performance reports? Quality checks Our bootcampsare primarily practice-oriented and given by trainers who have a great deal of practical experience

Training Schedule

Day 1:
  • Intro (2 hours)
  • What is a DMP?
  • How does a DMP fit into the martech landscape?
  • Use Cases (4 hours)
  • Discuss possible use cases for a DMP
  • Apply the Blueprint Methodology to outline your use cases
  • Parallel sessions (2 hours)
  • Technical track: implementation and configuration
  • Business track: governance, change and project management
Day 2:
  • Short recap day 1 (0,5 hour)
  • Implement the use cases in AAM (6 hours)
  • Setup traits, segments, destinations
  • Use the Audience Lab
  • Report on performance
  • Quality checks
  • Present and discuss (1,5 hours)

Practical information

You can book your training spot online, afterwards you’ll receive a confirmation email with the training details and we will send your invoice. Once the invoice is paid we will send you a second confirmation email.

An additional 10% discount will be applied when you book for 2 or more people within the same company.

  • Course language: english, dutch
  • Requirements: Basic Adobe Audience Manager knowledge is recommended. A digital (data) strategy in your organization is required. Bring your own laptop. Of course your organization needs online presence (at least awebsiteor app).
  • Lunch: selection of sandwiches
  • Hours: 9am to 5pm
  • Location: Hertshage 10, Aalst
  • Cancellations: not refundable