The Challenge
Dechra Pharmaceuticals aims to foster strong relationships with animal healthcare professionals (AHCPs) by offering meaningful connections and opportunities for professional development.
The Dechra Academy, an initiative by the company, provides valuable information and training to AHCPs, aiding them in better diagnosing, monitoring, and treating conditions with the appropriate use of Dechra products. Dechra Pharmaceuticals also publishes content about their products on its two dozen local websites.
To fully realise this vision, Dechra Pharmaceuticals recognises the need to leverage customer data to offer personalised learning experiences to its users.
Why a Customer Data Platform was crucial in Dechra's new data strategy
Transform your customer insights with CDP as a Service! Check out our video featuring Thomas Molenaar, Head of Digital Marketing at Dechra Pharmaceuticals, highlighting the key benefits of a Customer Data Platform.
Discover how Dechra Pharmaceuticals, a global leader in veterinary pharmaceuticals, transformed its digital marketing through a data-driven strategy anchored by the North Star Metric. Learn how effective data governance and customer data architecture became the foundation for their success.
Download the case and discover how MultiMinds helped Dechra tackle their data challenges.
Thank You
Form has been submitted successfully!
