Situation Sketch

“The way we measured our external digital channels was inconsistent. Some regions actively measured their external channels and based decisions on the collected data. But they used different criteria to make the decisions. Other regions didn’t have any analytics approach in place at all.”

Teva is developing and producing high quality and affordable medicines as well as innovative and specialty pharmaceuticals and active pharmaceutical ingredients. The company was established in 1901 and they are building on a strong global footprint since. Teva is committed to place people at the center and enable as many as possible to live better, healthier days, while ensuring the highest standards of compliance and business integrity in everything they do. The Teva headquarters are based in Israel, but they are active in 60 countries. They have a portfolio of more than 3,500 medicines, and produce approximately 120 billion tablets and capsules a year at 70 manufacturing facilities. Approximately 43,000 employees around the world are dedicated to the Teva mission.