Teva on a mission to optimize audience experience based upon data & insights
Teva had a very fragmented external digital landscape. The range of technical and other skills required to perform analytics in a consistent manner were basically lacking. Samuel Driessen, responsible for External Digital Channels at Teva Pharmaceuticals explains:
“The way we measured our external digital channels was inconsistent. Some regions actively measured their external channels and based decisions on the collected data. Even so, they used different criteria to make their decisions. Other regions had no analytics approach in place at all.”
Teva Pharmaceuticals develops and produces high quality and affordable medicines, as well as innovative, specialty pharmaceuticals and active pharmaceutical ingredients.
The company was established in 1901 and they have been building a strong global footprint ever since. Teva has a clear human focus and is committed to enabling as many people as possible to live better, healthier lives, whilst ensuring the highest standards of compliance and business integrity in all their activities.
Teva is on a mission to unify, simplify and professionalize the way they measure their external corporate channels.