Data for Breakfast
Why your customer data doesn't add up, and what to do about it
Web Summit is four days, tens of thousands of people, and almost no time to think. So we're booking a quiet room, ordering good coffee, and sitting down with a small group of marketing leaders, data owners and agencies who all deal with the same question: can we trust our customer data?
The eggs are scrambled.
Your customer data shouldn’t be.
That's the whole reason for the breakfast. Whether you run marketing at a brand or build campaigns for one, you eventually hit the same wall: the data is spread across tools, the numbers don't match, and nobody can say with confidence what worked. We'll talk through why that happens, show how we solved it for a global brand, and leave plenty of time to compare notes. No mixer, no badges, no speed rounds.
Hear the problems everyone runs into
Fragmented data, a shaky foundation, a CRM that's always a step behind. We'll go through the customer data issues we see most often and what actually fixes them.
See it in a real case
Twenty minutes on how a client went from scattered data to a single source of truth. Real architecture, real choices, including the ones we'd make differently today.
Leave with new connections
The room is small on purpose. You'll meet everyone at the table, from brand side and agency side, and hear how they're tackling the same problems.
Who's at the table
We're a data analytics agency. We're never the ones making the campaign, building the site, or owning the brand, but we work closely with everyone who does. That's why this breakfast brings both sides together.
Brands and marketing teams
Marketing, CRM, ecommerce and digital leads who own customer data, or who are tired of not trusting it.
Agencies
Creative, media, brand, CRM, web, SEO and PR shops whose clients keep asking data questions that fall outside their scope.
"Your dashboard is a museum of metrics nobody acts on."
The underlying data is fragmented
Ad platforms, web analytics and CRM each tell their own story, and none of them agree. We'll show how to bring advertising and customer data together into one source of truth, with attribution and reporting that hold up across channels, markets and brands.
No solid data foundation
Personalisation, recommendations and AI all sound great until you look at the data underneath. We'll walk through what a customer data architecture needs: event pipelines, a clean data model, identity resolution, and a data layer other tools can rely on.
Incomplete or stale data
When your CRM only knows what happened last week, segments are blunt and triggers arrive too late. We'll show how live on-site behaviour can flow into the CRM, so campaigns respond to what customers are actually doing.
Who's hosting
MultiMinds is an independent data analytics agency from Aalst, Belgium. We unlock, analyse and activate digital and offline data so organisations can build better customer experiences, either directly for brands or alongside the agencies that serve them.
Our approach is no nonsense. We give honest, straightforward conclusions, including the ones people would rather not hear, and we're upfront about what we don't know.
You’re back at the summit before the first keynote.
- 08:30
Coffee and introductions
Welcome for coffee and breakfast, to wake up & recover from the previous day and nightsummit. Time to get to know each other. - 09:30
Breakfast, and a short session from us
Twenty minutes on the customer data problems we see most, and how we help solve them for our clients. - 09:45
Open table
The part that matters. What you’re each seeing in the market, where you’re stuck, and who in the room can help with it. - 10:30
Out the door
Then we head back to the summit together, on foot for anyone who wants to keep talking, and by Uber for anyone who'd rather not walk.
Secure your seat
Practical information & registration
Free, but if you cancel less than 24 hours in advance or do not show up without prior notice, we ask you to make a €100 donation to UNICEF Belgium.
see no-show policy below
MultiMinds reserves the right to review all registrations. To ensure the best experience for our guests, attendance is subject to confirmation. We reserve the right to decline or cancel registrations at our discretion.
No-show policy: commitment to participation & charity
Participation is free, but since this is an interactive session with limited seats, we expect every registered participant to attend.
To ensure commitment, we ask each participant to agree to the following upon registration:
If you cancel less than 24 hours in advance or do not show up without prior notice, we ask you to make a €100 donation to UNICEF Belgium.
This approach helps us bring together a dedicated and engaged group of participants while supporting a meaningful cause.
How does it work?
By registering, you confirm your agreement to this condition. If you do not attend without timely cancellation, you will receive a reminder with the donation details for UNICEF Belgium.
