The data team your agency doesn't have to hire.
Tracking, customer data and reporting for your clients. Delivered under your name, or with us beside you.
You know the moment
The pitch is going well. Then the client asks who will fix their tracking, connect their customer data and prove the campaign worked.
That question decides more pitches than the creative does. It's also the question we answer every day. MultiMinds is an independent data analytics agency in Aalst. We don't make campaigns, build sites or own brands. We build and run the data layer underneath them, for the agencies who do.
The deal
Your client stays yours.
You keep the client. We work under your name, in your tools, or as a named specialist at your side. Your call, per project.
We stay in our lane. No media, no creative, no content, no campaign management. Nothing in your scope for us to take.
We pitch with you. We write the data part of your RFP and sit at the table when the client's data questions come.
We stay after go-live. Our support desk and ticketing can sit behind your SLA, so the setup keeps working long after the launch.
Briefs you can say yes to
The data part of the brief, covered.
Your client wants one view of ad performance across markets.
Their data sits in different platforms, attribution models and country setups. We bring it into one measurement layer, so the global view you promise is the one they get.
Personalisation, recommendations or AI features.
You can build the experience. We build the customer data architecture behind it: event pipelines, BigQuery data models and identity resolution. Without it, those features stay a slide in the proposal.
Your client's CRM runs on yesterday's data.
What people do on the website rarely reaches the CRM in time. We stream that behaviour in live, so segments are sharper and triggers fire when they should.
Your team needs to get sharper on data.
Hands-on training on GA4 beyond the default reports, BigQuery, Looker Studio, consent and working with a CDP. Built around your team's real client work.
What we build
Tracking your client can trust. Data that holds up under ad blockers, browser limits and consent rules.
Analytics set up right from day one. Or moved to a new tool cleanly, with the reports people rely on still working.
One view of every customer. Web, app, CRM and shop data connected, so every team works from the same numbers.
A customer data platform, without the overhead. We choose, build and run it, or run ours for your client.
Audiences that reach the right channels. Segments flowing straight into ad platforms, CRM and email.
Reports that answer the client's real question. Did the campaign work, and what should we do next.
How a first project runs
From brief to live, without slowing your pitch.
You bring the brief.
A client setup you'd rather not handle alone, a pitch with a data question in it, or a team that needs training.
We scope it together.
A fixed scope and price, or days drawn from a block you share across clients.
We build it.
In your tools or ours, under your name or ours.
We keep it running.
Support, fixes and improvements after go-live, behind your SLA.
Ways to partner
Refer.
You bring the need and keep the relationship. We deliver, and you share in the project budget.
Co-deliver.
You sell the data work as part of your offer and keep a margin on our delivery.
Grow.
For agencies with recurring data work. The more we do together, the better the terms.
Already working this way
Advertisement & Media Agency
We support them in pre-sales and on customer data architecture tracks for two of their clients, a major Belgian bank and a car glass repair brand. We also ran three trainings for their team on advanced GA4, BigQuery, Looker and Looker Studio, shaping each session on what participants asked for in the last one.
Digital Product Studio
We're their data partner. We help their team see where clients need deeper insight, advise on site and strategy, and use AI to take repetitive work off their plate.
We already work for brands like KitchenAid, Colruyt Group, Dechra and Partenamut. For KitchenAid EMEA we brought 10+ platforms across 14 ecommerce sites into a single source of truth. For Colruyt Group's Xtra app, CDP as a Service powered an always-on campaign with a 2.3x return on ad spend.
Breakfast first?
If you're at Web Summit, join us for Data for Breakfast in Lisbon on Wednesday 11 November, 08:00 to 09:30. A small table of creative, media, brand, CRM and product agencies. Different disciplines, same clients.
Questions agencies ask us
Will you talk to our clients?
Only when you want us to, and you decide that per project. Some agencies keep us fully in the background: we work through them, in their tools, and the client never sees our name. Others bring us to the table as their named data specialist, for example when the client's data team has detailed technical questions in a pitch or a steering meeting.
Either way, you stay the client's point of contact. If we're in a meeting with your client, we're there as part of your team, and anything commercial goes through you.
Do you compete with agencies?
No. We don't do media buying, creative, content, web builds or campaign management, and we don't plan to. Our work is the data layer underneath what you deliver: tracking, customer data, activation and reporting.
That's also why the model works for both sides. The better your campaigns, sites and CRM programmes perform, the more there is to measure and connect, and the more useful we are to you.
Who owns the contract, the setup and the data?
Your client owns their data and their accounts, always. We work inside their platforms with access they or you grant, and that access is removed when the work ends.
How small can we start?
Send us the brief and you'll have a scope and price you can put in your proposal within a few days. If you're in a pitch with a tight deadline, tell us and we'll work to your date.
Once the client signs, work usually starts within two weeks. For urgent fixes on existing setups, such as broken tracking before a campaign launch, we can often move faster.
Do you work outside of Belgium?
Yes. We're based in Belgium and deliver across Europe and the US, for brands like Whirlpool and Colruyt Group.
Most of our work is remote, and we come on site for kickoffs, workshops and trainings when that helps the project.
Get in touch to discover how we can help
