Data Roundtable on AI in practice
A morning around the table with marketing, data, IT and legal: what AI really delivers in your work, and which customer data you’re legally allowed to put into it.
From trying AI to working with it
AI has found its way into most marketing and data teams. Someone drafts campaign copy with it, someone else asks it why the dashboard dipped, and a few people have built something on top of the customer data. What’s usually missing is the overview: which of these uses actually pay off, which data went into which tool, and who said yes to it.
That’s where this roundtable starts. Not with the next new tool, but with what’s already happening in your organisation, and what it takes to make it work properly: in practice, and within the rules.
Three questions we'll work through
What works? The AI uses in marketing and analytics that hold up after the first trial, the ones that quietly stopped, and why the quality of your data decides most of the outcome.
What’s allowed? Which customer data can go into which AI tool, and under what conditions. And what the EU AI Act expects from organisations that use AI rather than build it.
Who decides? Who picks the tools, sets the rules and carries the risk: marketing, data, IT or legal. And what an internal AI policy needs to cover to be useful.
Bring your own case, whether it’s running well or stuck. Peter shares what he sees in data projects, Maxime adds the legal view, and the rest of the morning is for the conversation around the table. There’s no slide deck to sit through.
Speakers
Peter Vertongen
Peter Vertongen is head of omni-channel strategy at MultiMinds, where he helps organisations put AI to work on their marketing and customer data.
Maxime Verstrepen
Maxime Verstrepen is a partner at Four & Five and has been with the firm since its first days. She advises technology and innovative companies on commercial tech contracts, from terms and conditions for apps to agreements for large IT projects, in sectors such as AI, data analytics, software and financial services. She also advises on the GDPR, which she has seen grow from a compliance obligation into a strategic question for businesses.
Programme
- 09:00
Breakfast and coffee
- 09:30
Roundtable: what works, what's allowed, who decides
- 12:00
Lunch time
Takeaways
What you take home
A clear picture of which AI uses deliver in marketing and data work, and which aren’t worth the effort yet.
The legal checks to run before customer data goes into an AI tool.
Examples from other organisations of who owns AI decisions, and what goes into an AI policy people actually follow.
Secure your seat
Practical information & registration
Free, but if you cancel less than 24 hours in advance or do not show up without prior notice, we ask you to make a €100 donation to UNICEF Belgium.
see no-show policy below
By GPS
We recommend setting your coordinates to the corner of Hertshage and Zegepraalstraat. You can leave your car in the parking area across the street or in one of the surrounding streets.
By train
Our offices are only a 5 min. walk from the train station in Aalst. Plan your journey using the Belgian Rail Route planner.
No-show policy: commitment to participation & charity
Participation in the roundtable is free, but since this is an interactive session with limited seats, we expect every registered participant to attend.
To ensure commitment, we ask each participant to agree to the following upon registration:
If you cancel less than 24 hours in advance or do not show up without prior notice, we ask you to make a €100 donation to UNICEF Belgium.
This approach helps us bring together a dedicated and engaged group of participants while supporting a meaningful cause.
How does it work?
By registering, you confirm your agreement to this condition. If you do not attend without timely cancellation, you will receive a reminder with the donation details for UNICEF Belgium.
