Data Roundtable on consent
What does valid consent actually require, and how do you keep your data useful when visitors say no? Marketing, data, IT and legal work it out around one table.
Two sides of the same question
Consent decides how much customer data you can collect, and how much of it you can actually use. For marketing and data teams, it shows up as gaps in analytics, smaller audiences and campaigns that are harder to measure.
For legal teams, the question is a different one: what counts as valid consent, and what do you need to be able to show when someone asks.
Those conversations rarely happen at the same table. At this roundtable, they do. MultiMinds brings the data side, Four & Five the legal side, and you bring the situation in your own organisation.
The data side | The leagl side |
|---|---|
How consent choices affect measurement, attribution and audiences. What Consent Mode, server-side tracking and modelled data can and can’t solve. | What valid consent requires under the GDPR and the cookie rules. Where most consent setups fall short, and how to document the choices you make. |
What we talk about
What makes consent valid, and where most banners fall short
What happens to your data when visitors say no
Consent Mode, server-side tracking and modelled data: what they fix and what they don’t
Consent beyond the website: CRM, email and other first-party data
Who owns consent in your organisation: marketing, data, IT or legal
The questions you bring to the table
This is not a series of presentations. We sit around one table with a small group of marketers, data professionals, IT and legal people and work through real situations. Peter and Maxime open the conversation, and the group decides where it goes.
Speakers
Peter Vertongen
Peter Vertongen is head of omni-channel strategy at MultiMinds, where he helps organisations set up data collection and measurement that respect what their visitors agreed to.
Maxime Verstrepen
Maxime Verstrepen is a partner at Four & Five and co-leads the firm’s technology practice. Maxime advises companies, from start-ups to established businesses, on IT contracts, intellectual property and the GDPR.
Programme
- 09:00
Welcome and breakfast
- 09:30
Roundtable
- 12:00
Lunch, with time to keep talking
What you take home
A clear view of what valid consent requires and how your own setup compares.
Practical options to keep your data useful when visitors say no and the limits of each.
An idea of how to divide responsibility for consent between marketing, data, IT and legal, so decisions don’t get stuck between teams.
Secure your seat
Practical information & registration
Free, but if you cancel less than 24 hours in advance or do not show up without prior notice, we ask you to make a €100 donation to UNICEF Belgium.
see no-show policy below
No-show policy: commitment to participation & charity
Participation in the roundtable is free, but since this is an interactive session with limited seats, we expect every registered participant to attend.
To ensure commitment, we ask each participant to agree to the following upon registration:
If you cancel less than 24 hours in advance or do not show up without prior notice, we ask you to make a €100 donation to UNICEF Belgium.
This approach helps us bring together a dedicated and engaged group of participants while supporting a meaningful cause.
How does it work?
By registering, you confirm your agreement to this condition. If you do not attend without timely cancellation, you will receive a reminder with the donation details for UNICEF Belgium.
