Automated migration by Google
As you probably all know, in July 2023, all standard Universal Analytics (UA) properties will stop processing data (July 1st, 2024, for 360 Universal Analytics properties). Migrating to Google Analytics 4 (GA4) or another analytics tool is crucial for the continuity and performance of your analytics setup.
However, migrating to GA4 can be a real hassle and might be a lot more work than just copying your UA-configuration. Getting to know the tool and its functionalities, dealing with its flaws and differences, and most important, rethinking the way you perform your analytics: it’s all part of a well-executed migration. Google offers you the opportunity to automatically create GA4-properties with basic features. We recommend doing a manual migration. Here's why.