Beyond the Buzz: data clean rooms
Cleanliness is next to godliness. In the digital realm, respecting user privacy while also offering excellent customer experience seems to be a challenge of almost Biblical proportions, with ever-more stringent regulations and the imminent demise of third-party cookies. Which is why ‘data clean rooms’ are having a moment right now. But are they really the solution to everything, or just a hyped-up workaround? Here’s what you need to know.