Beyond the Buzz: reverse ETL
We’ve raved about the benefits and capabilities of customer data platforms (CDPs) many times before. But lately, there’s a lot of buzz around a new type of data activation: reverse ETL.Reverse ETL as an alternative to a CDP is all the talk right now. Of course, we couldn’t let the opportunity slip to weigh in on the debates in your favourite content series. Should you consider changing your data set-up? Let’s find out in a new Beyond the buzz.