CDP use cases: basics and beyond
A CDP is more than just another marketing tool. Before deciding which customer data platform (CDP) is the right fit for your business, you need to determine how it can help you reach your objectives. In other words, you need to define your key CDP use cases and prioritise them. Still looking for inspiration on how to activate your customer data and drive results? Here are some of our favorite foundational and advanced use cases for you to consider that will help you improve your customer experiences.