GA4: The new Google Analytics
Google recently introduced Google Analytics 4 (or GA4 short) as its new default experience for all new properties. The new version of Google analytics builds on the foundation of the App + Web property introduced in 2019 and is a new, ‘smarter’ approach to analytics. GA4 combines the power of machine learning with its new event-driven data model and lots of other new functionalities to generate a more customer-centric approach. In this blogpost, we’ll guide you through the main differences with the ‘old’ Universal Analytics and tell you something about the new features of GA4.