Surprising move by Google: Tag Manager can now be hosted on different servers
If you’re familiar with our first-party data philosophy, you probably know that we’re big proponents of server-side tracking. Without much fuss, Google has silently allowed their Tag Manager tool to be hosted on any server through a Docker container. What’s surprising is that Google usually doesn’t allow its applications to run outside of its own ecosphere. Does this move announce a new strategy from Google?