The analytics community was well presented and it is good to see that it is clearly growing with an attendance of around 120 analytics nerds this year. As always, the event welcomed a broad international audience, with, of course, quite some neighbours from the Netherlands, France and Germany. But also further away: Spain, Italy, Romania, and the Nordics to name a few. For 43% of the audience, it was their first time to attend a MeasureCamp event. So hopefully this one made them hungry for more and they will join the 10% of die-hards who came for the 10th time or more in a few years.
And although the audience consisted of a wide variety of newbies and experts, of more technical experts and more business minds, of practitioners and vendors, of agencies and brands, we do notice some consistency in the hot topics of the moment: GA4, privacy and GDPR, server-side tracking, storytelling, and of course football and beers (as the Netherlands played USA in the World Cup that day).
So what’s not to like to present, discuss and/or rant on these data topics over the 32 different sessions!