MultiMinds lands major US engagement at Whirlpool Corporation
We have been selected by Whirlpool Corporation to lead a comprehensive digital analytics migration, data architecture design, and ongoing support across more than 30 US and Canadian brand websites.
MultiMinds is proud to announce a new engagement with Whirlpool Corporation, one of the world’s leading home appliance manufacturers and the parent company of brands including Whirlpool, KitchenAid, Maytag, JennAir, Amana, Affresh, and Swash. The contract, signed in May (2026), spans three interconnected pillars: the migration of Whirlpool Corporation’s digital analytics infrastructure, the deployment of a future-proof data architecture, and ongoing support services across the full suite of data and analytics topics.
The scope of the work is substantial. MultiMinds will oversee the migration of over 30 US and Canadian websites, spanning D2C and B2B properties, from Adobe Analytics and Adobe Launch to Google Analytics 360 and Google Tag Manager. Alongside the migration, the team will design the target data architecture and data layer specifications, and provide dedicated run-and-support capacity to Whirlpool’s data and analytics teams.
This win means a great deal to us. As a Belgium-based boutique agency, being trusted by a major US Fortune 500 brand like Whirlpool Corporation to lead such an important infrastructure overhaul is a real testament to what our team has built over the years.
About MultiMinds
As an independent data agency, MultiMinds empowers businesses and organisations to create exceptional customer experiences. Be charmed by our honesty and straightforward advice. Stay for our unmatched expertise and ability to deliver. Proudly hailing from Aalst, Belgium, and ready to take on the world.
