Siegert: "We have always worked for clients from every corner of the world, from Copenhagen to Tel Aviv. MultiMinds’ 7th anniversary was the moment when Philippe, myself and our management team decided it was time to think about our international expansion. Together with Deloitte, we put together a new 5-year growth plan, which included evaluating the potential of a number of countries close to Belgium. We’ve always had great connections in the UK, so it seemed like the perfect place to start."
Iain: "Actually, Siegert and Philippe had been talking about MultiMinds going international for a few years. It sounded very exciting, but I was in the vendor space at the time. But given our professional interests being closely aligned in the data analytics space, it was always interesting to discuss and share experiences, especially as technology evolved and customer needs became more focused to help drive better decisions, both online and offline."
"Compared to the past, today there are many more vendors in the market. But I believe we’ve now reached an inflexion point: it is very easy for customers to get confused, because all the vendors across web analytics, personalization, customer data platforms and the likes claim to offer the same product capabilities and features. Together, Philippe, Siegert and I have over 60 years of industry experience. We want MultiMinds UK to continue the same level of trust and professionalism enjoyed by our existing customers, of a trusted partner and advisor, sharing our experience and knowledge to help our customers better appreciate and understand the real and true value of different vendors aligned with their requirements, and thus be able to pick the optimum solution for not only their immediate, but also their longer term business challenges and needs."