Becoming a privacy-first company - 4: Stack it up
Obviously, people don’t like to use technologies they don’t trust – because why would they, right? That’s why we love building alternative solutions that enable companies to take full ownership of their marketing data. In this episode, we take a closer look at ‘the modern data stack’.
Harnessing the power of data doesn’t just require careful strategic thinking – you also need the right tools to collect, model, and analyse it. And boy, are there tools available. Just look at this dazzling infographic containing over 10,000 marketing technology solutions.