How are your customers really feeling? Sentiment analysis dissects the emotions behind written messages
Venture far enough into the rabbit hole that is Twitter, and you’ll find a cesspit of cynical comments, trolls and gloomy outlooks. But of course, not every utterance wears the emotions of the author on its sleeve. Ever wondered what people really feel when writing about your company? Are they just being polite while secretly frustrated? Sentiment analysis is an AI use case that quantifies the emotion behind a written message and that will help you discover the true emotions of your customers.