Marketing ETL: the futureproof method to connect marketing tools and centralize data
Marketing data has been booming, but there’s been very little reflection on how to organize that data efficiently. How many marketing tools is your organization using? Probably at least a few, from a CRM to email marketing software, automation tool or analytics. To connect all these tools, you either need to stick with one vendor, or use connectors. But we have a better solution: marketing ETL. With marketing ETL (extract-transform-load) you can centralize all your tools. Get the full scope in our latest Tricks of the Trade.