Product analytics: what is it, and why should you care?
Move over, web analytics. There’s a new kid on the block. It’s called product analytics and it will revolutionize how you evaluate and improve your digital products, from websites to mobile apps, and anything in between. It’s a new way of analyzing customer behaviour on digital platforms, which is far more in-depth than its precursor, web analytics. Here’s how product analytics works, and why you should care.