Tech stack tips: Google Marketing Platform
Google Marketing Platform is Google’s unified advertising and analytics platform, aimed at helping you to forge deeper customer connections, gain more sophisticated insights, and boost your marketing results. The platform comprises a broad suite of integrated solutions, so you can plan, buy, measure and optimise digital media and CX in one place.
Google Marketing Platform consists of several modules, four of which we’ll discuss below:
- Google Analytics
- Google Tag Manager
- Google Data Studio
MultiMinds is a vendor-independent company. Which means we provide the right tools based on your needs, goals and current toolstack. In Tech stack tips, we break down the tools we like and use, so you can make an informed decision about implementing them.