Tech stack tips: Lytics
Lytics is a CDP aimed at mid-size businesses and global enterprises that want to build personalised customer experiences across multiple channels. The tool uses machine learning to create actionable user profiles based on first-party data. These profiles allow marketers to segment their audience based on interests and behaviours and present relevant offers.
MultiMinds is a vendor-independent company. Which means we provide the right tools based on your needs, goals and current toolstack. In Tech stack tips, we break down the tools we like and use, so you can make an informed decision about implementing them.