MultiMinds is a vendor-independent company. Which means we provide the right tools based on your needs, goals and current toolstack. In Tech stack tips, we break down the tools we like and use, so you can make an informed decision about implementing them.
Lytics is a CDP aimed at mid-size businesses and global enterprises that want to build personalised customer experiences across multiple channels. The tool uses machine learning to create actionable user profiles based on first-party data. These profiles allow marketers to segment their audience based on interests and behaviours and present relevant offers.
Find out why we're lyrical about Lytics.
Create unified and actionable customer profiles by connecting data sources – without being too ‘big brother’.
Query your data warehouse with SQL and build rich audience segments without moving or duplicating data.
Get data-driven insights with Lytics Decision Engine and execute highly optimised marketing campaigns.
Lytics Customer Data Platform’s suite of tools consist of Lytics Conductor, Lytics Cloud Connect and Lytics Decision Engine.