Tech stack tips: Tealium
Customer data platforms, or CDPs, are central to offering personalised and compelling customer experiences. At the same time, companies everywhere are prioritising data privacy, and try to minimise the use of third-party data. With its powerful and unique CDP and tag management solutions, Tealium skillfully reconciles the paradox of ‘privacy personalisation’ – and in doing so sets organisations up for long-term success.
Tealium consists of several modules:
- Tealium iQ Tag Management
- Tealium EventStream API Hub
- Tealium AudienceStream
MultiMinds is a vendor-independent company. Which means we provide the right tools based on your needs, goals and current toolstack. In Tech stack tips, we break down the tools we like and use, so you can make an informed decision about implementing them.