Google Analytics helps the user to make smarter decisions regarding their website by improving the ROI of marketing campaigns and improving the site to drive more profit.
Essentials (DAY 1) Using Digital Analytics -what does it mean for marketeers or your organization? How to set up and implement Google Analytics? How toInstall the Tracking Code on your website? How does Google Analytics work? How to define KPI’s and goalscorrectly? What are dimensions, metrics and scopes and how do they work? How to derive insights from standard reports? How to measure campaigns? How to compose visitor segments? How to build a dashboard to gain insights?Advanced (DAY 2) Why should you add filters? How to add filters to Reporting Views? How to track e-commerce activities? The basics of Regular Expressions. An overview of best practices for Google Analytics. How to start on an implementation roadmap? Advanced reporting. Multi-channel funnels & attribution modelling. Debugging. Our training courses are primarily practice-oriented and given by trainers who have a great deal of practical experience.
You can book your training spot online, afterwards you’ll receive a confirmation email with the training details and we will send your invoice. Once the invoice is paid we will send you a second confirmation email.
An additional 10% discount will be applied when you book for 2 or more people within the same company.