6 tips to successfully run experiments
Let’s start by stating the obvious: basing marketing decisions purely on guesses and assumptions is never a good idea. However, some marketers still rely on their feeling and intuition while evaluating alternatives for their website design, call-to-action messages, email content and other sorts of online factors. Instead of just predicting the outcome of these decisions by mere guesswork, you should run experiments like A/B tests and multivariate tests in order to optimize conversion rates and serve everyone with a personalized experience across your touch points. In one of our previous blogposts we talked about the what, why and how of A/B testing, now we’ll list 6 tips to get the most out of your online experiments.