Suite, smart hub, and composable: the many faces of a customer data platform
Customer data platforms come in various shapes, sizes, and approaches. Since David Raab coined the term customer data platform in 2013, CDPs have evolved immensely. The composable CDP, which consists of a set of integrated, best-of-breed tools instead of a single package, remains hugely popular. But which solution is best for your situation? And are those really the only alternatives? And what about CDPaaS? Let’s find out.