Google Analytics: from beginner to pro

Training day 1: Mon, February 17th 2020
Training day 2: Tue, February 18th 2020
Price per person: €990

Google Analytics helps the user to make smarter decisions regarding their website by improving the ROI of marketing campaigns and improving the site to drive more profit.

Training Objectives

Essentials (DAY 1) Using Digital Analytics -what does it mean for marketeers or your organization? How to set up and implement Google Analytics? How toInstall the Tracking Code on your website? How does Google Analytics work? How to define KPI’s and goalscorrectly? What are dimensions, metrics and scopes and how do they work? How to derive insights from standard reports? How to measure campaigns? How to compose visitor segments? How to build a dashboard to gain insights?Advanced (DAY 2) Why should you add filters? How to add filters to Reporting Views? How to track e-commerce activities? The basics of Regular Expressions. An overview of best practices for Google Analytics. How to start on an implementation roadmap? Advanced reporting. Multi-channel funnels & attribution modelling. Debugging. Our training courses are primarily practice-oriented and given by trainers who have a great deal of practical experience.

Training Schedule

Day 1:
  • What is digital analytics?
  • How does Google Analytics work?
  • Deriving insights from standard reports
  • Measuring campaigns
  • Composing visitor segments
  • Building a dashboard
Day 2:
  • Best practice for Google Analytics
  • Implementation roadmap
  • Advanced reporting
  • Multi-channel funnels & attribution modelling
  • Debugging

Practical information

You can book your training spot online, afterwards you’ll receive a confirmation email with the training details and we will send your invoice. Once the invoice is paid we will send you a second confirmation email.

An additional 10% discount will be applied when you book for 2 or more people within the same company.

  • Course language: english, dutch
  • Requirements: No experience required for ‘the essentials’ (day 1), basic knowledge required for ‘the advanced part’ (day 2). Bring your own laptop. Of course your organization needs online presence (at least a website or an app), but you don’t need to have a Google Analytics account prior to this course. Your own Google Analytics account is recommended, but not required. If necessary, you’re able to work in a safe MultiMinds sandbox environment. (Please mention when subscribing.)
  • Lunch: selection of sandwiches
  • Hours: 9am to 5pm
  • Location: Hertshage 10, Aalst
  • Cancellations: not refundable